Marcel van Hove

Introduction to Design Thinking by Patrick Sharbaugh .

Today I have the honour to have Patrick Sharbaugh with me. Patrick works for the LUMA institute, a training provider that enables companies and individuals to be more creative. He teaches design thinking and in this interview he gives us an introduction into the world of design thinking. We talk about creative problem solving, visual languages and what it means to have the customer in the centre of your solution design.

But first of all, let me introduce to you Patrick. Patrick grew up in Charleston, South Carolina. He worked in Japan for a while and moved on to Vietnam where he worked in Saigon. In Saigon he got in contact with the RMIT University and through that found his way to Australia. He works today in America as well as Australia as a trainer for Design Thinking, runs a Meet-up in the Melbourne CBD and is a great guy to meet everyday.

We give you a step-by-step introduction into design thinking while we help Henry Ford to build a better car and explore why the Apple iPod 1 was important but not great.

I hope you enjoy this conversation with Patrick Sharbaugh from the LUMA Institute!